Marketing lessons from the guy in the red suit.
1. Santa knows his brand and sticks to it. He doesn’t try to lose weight, even when tempted by the latest Zumba dvds. Because he knows the big ole belly is part of his image. And he never contemplates getting a mohawk or shaving his beard.
2. When kids complain about their presents, or forget about the presents he worked so hard to build, he doesn’t write a blog post complaining about it.
3. He doesn’t reveal his secrets, so there is always an air of mystery.
4. He knows his target audience. When people stop believing, at whatever age, he doesn’t try to convince them otherwise.
5. He knows branding takes time. After all, he spent thousands of years building it.
6. Once he created his brand, he didn’t stray from it. Winter is his thing. He doesn’t try and take over summer or spring or go Hawaiian or anything like that.
7. He didn’t go solo. He recruited a team: Mrs. Santa, Rudolph, the elves – and then helped promote them too.
8. He didn’t make the whole Santa thing about him. He made it about others and giving, thus incorporating his audience.
9. He never lets marketing take the place of making good solid toys.
10. After creating his image and product, he didn’t spread himself too thin by tweeting about the cold weather or the icicles that form on his beard.
11. He never has negative ad campaigns against other toy makers, thus perpetuating his image of kindness.
Any other Santa tips? Please, share.