Marketing lessons from dear ole Santa.

Marketing lessons from the guy in the red suit.

1. Santa knows his brand and sticks to it. He doesn’t try to lose weight, even when tempted by the latest Zumba dvds. Because he knows the big ole belly is part of his image. And he never contemplates getting a mohawk or shaving his beard.

2. When kids complain about their presents, or forget about the presents he worked so hard to build, he doesn’t write a blog post complaining about it.

3. He doesn’t reveal his secrets, so there is always an air of mystery.

4. He knows his target audience. When people stop believing, at whatever age, he doesn’t try to convince them otherwise.

5. He knows branding takes time. After all, he spent thousands of years building it.

6. Once he created his brand, he didn’t stray from it. Winter is his thing. He doesn’t try and take over summer or spring or go Hawaiian or anything like that.

7. He didn’t go solo. He recruited a team: Mrs. Santa, Rudolph, the elves – and then helped promote them too.

8. He didn’t make the whole Santa thing about him. He made it about others and giving, thus incorporating his audience.

9. He never lets marketing take the place of making good solid toys.

10. After creating his image and product, he didn’t spread himself too thin by tweeting about the cold weather or the icicles that form on his beard.

11. He never has negative ad campaigns against other toy makers, thus perpetuating his image of kindness.

Any other Santa tips? Please, share.


28 Responses to Marketing lessons from dear ole Santa.

  1. anne gallagher December 13, 2010 at 11:20 am #

    This is just too sweet.

  2. Jody Hedlund December 13, 2010 at 12:06 pm #

    Love this, Laura!! Very cute, but applicable!

    • Laura December 13, 2010 at 1:00 pm #

      Thanks Anne and Jody – It’s a result of watching too many Christmas specials!

  3. patti December 13, 2010 at 2:19 pm #

    Oh, Laura, this is AMAZINGLY good! Too bad we can’t all have such an irresistible audience, huh???

    Love your blog, Laura.


  4. Jennifer Shirk December 13, 2010 at 2:46 pm #

    LOVE this! Creative and right on. 🙂

    • Laura December 13, 2010 at 3:50 pm #

      Thanks Patti and Jennifer! Off to visit your blogs.

  5. Quinn December 13, 2010 at 4:15 pm #

    I loved this post Laura. It was cute, funny, intelligent … it was great!

  6. Caroline Starr Rose December 13, 2010 at 5:12 pm #

    Thanks for your sweet comment at my place.

  7. Catherine A. Winn December 13, 2010 at 5:30 pm #

    This is soooo clever and a good lesson!

  8. Sherrie Petersen December 13, 2010 at 5:54 pm #

    Who knew we could learn so much from the guy? Great tips 🙂

  9. Susan R. Mills December 13, 2010 at 6:10 pm #

    Ha! I love it!

    • Laura December 13, 2010 at 6:39 pm #

      Thanks everyone! 🙂

  10. Lydia K December 13, 2010 at 7:40 pm #

    Thank goodness he doesn’t do the mohawk. Punk Santa wouldn’t sit well with me, or my kids.

  11. angela December 13, 2010 at 7:59 pm #

    Very witty–I love it! 🙂

    Angela @ The Bookshelf Muse

  12. Patti Nielson December 13, 2010 at 8:00 pm #

    Those are awesome and very comparable. That Santa is one smart cookie.

  13. Laura Marcella December 13, 2010 at 8:45 pm #

    Best post ever! I’m sure you’re at the top of Santa’s Nice List this year! 😉

    I’m tweeting this!

  14. MG Higgins December 13, 2010 at 9:54 pm #

    Very clever!! And absolutely right on. That’s a keen mind you’ve got there, Laura. 🙂

  15. Julie Musil December 14, 2010 at 12:13 am #

    LOVE this! Awesome job, Laura

  16. Karen Lange December 14, 2010 at 1:52 am #

    Excellent! Love this, Laura! Who knew we could learn so much from this guy? 🙂

  17. Stina Lindenblatt December 14, 2010 at 3:33 am #

    I love this! Too funny! I’m including it on my Friday’s Links. 😀

  18. Stina Lindenblatt December 14, 2010 at 3:34 am #

    I love this! Too funny! I’m including it on my Friday’s Links. 😀

    (Okay, I’m having trouble posting. Hopefully it works this time!)

  19. Paul December 14, 2010 at 2:08 pm #

    Great post, Laura. Fun to read!!
    One more Santa tip: He checks his list twice. (A very thorough guy.)

  20. Angela Felsted December 14, 2010 at 3:43 pm #

    Well, that Santa. He’s definitely a marketing genius.

  21. Chantele Sedgwick December 14, 2010 at 4:46 pm #

    How funny! 🙂 Thanks for stopping by my blog! Good luck with the agent pitch contest! 😀

  22. Marcia December 14, 2010 at 5:33 pm #

    Love this post!

    #6 especially fascinates me. I agree with it, but not all businesses/brands do. Take golden oreos, or whatever they’re called. No, no, no. What are oreos if not absolutely one-of-a-kind BLACK chocolate cookies? Put double stuff in if you want. Or make the stuff in holiday hues. Even coat the whole cookie in stuff. But do not tamper with the basic chocolate cookie. That’s what oreos ARE! With any variations, you have to know what you’re about at your core, and NOT vary that.

  23. Karen Strong December 14, 2010 at 6:03 pm #

    I agree with Patti. Santa is a very smart. 🙂

  24. susan kaye quinn December 14, 2010 at 11:18 pm #

    OMG this is filled with awesome. Santa, you are my hero! 🙂

  25. Nicole Zoltack December 17, 2010 at 6:21 pm #

    I loved this! Santa is a genius!

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