Archive | social media RSS feed for this section

How do you use Facebook? And is it effective?

Thoughts about social media have been rumbling through my head lately. How much is necessary? Which ones are most effective? Do we do them just because we’re told we should? There’s a list now of what? Like 50?

Here’s Sierra Godfrey and a bit about what she thinks.

But of all the social media outlets I use, Facebook has been the most troubling.

Facebook’s main problems, in my opinion, are two things: privacy and accounts. Facebook forces anyone who wants to have a public face (by public I mean published author, celebrity, or anyone else in the public, accessible domain) and still interact with people on a personal level to have Fan pages, which are clunky to use and administrate. Worse, if you want to interact with a certain set of people, like say colleagues and coworkers, and also keep a separate set of people like your drinking buddies, you can’t.

Facebook will probably be the first to tell you that they aren’t built for people with public and private lives–like authors–and yet authors and businesses use it. They have to. Well, MySpace certainly isn’t doing anyone any favors! It’s against Facebook’s user policy to have two accounts, so you can’t even try to keep separate circles through accounts. It’s a huge failing in my opinion, and why I no longer use Facebook for my writing social media.

Recently I read this article by Andrew Keen about Facebook’s “creepy” mode of revenue, which consists of sharing our personal data to advertisers. Keen argues passionately that “the impact of Facebook on our privacy is deeply worrying…Many other people are now worrying about Facebook’s cult of radical transparency and its willful disregard for privacy.”

Later, she goes on to say:

This is certainly something to think about–and if I’m honest, it’s been simmering at the back of my mind for some time. It’s why I refuse to “allow” any apps to access my private information for any reason on Facebook, ever. It’s why I no longer use  Facebook as part of my public online footprint–Sierra Godfrey the writer. It just doesn’t afford me the kind of inner and outer sharing I’d prefer. For my private use of Facebook, I don’t engage in any apps that access my info, and I have delisted myself from public view. But is Facebook ever really private?

Read the full article at her blog.

How do you use Facebook? It seems if you want be an author on FB then you have to let it all hang out. No privacy. Or do fan pages solve that problem?

How effective are FB fan pages?

Comments { 40 }

WANTED DEAD OR ALIVE! Rewards offered.

Heather Kelly WANTS you!

Enter a fun contest creating Wanted posters for your favorite books! Post them to your blog. Then link to the bloghop on Heather’s blog!

I believe there will be rewards.

Wanted: Futuristic sci-fi story about a teen girl with a secret power: the ability to mind jack or control minds. Dangerous. Proceed with caution.


Wanted: A fun, charming YA about a girl with a disastrous prom night and how she lived to tell the tale.


Wanted: A hilarious but moving YA mystery starring a spunky sleuth who lost her best friend and is out to find out why!


Wanted: YA short stories and excerpts filled with swoon-worthy male leads from Indelible Indie books.

Head on over to Heather’s and help promote your favorite books!

Comments { 29 }

Non traditional ways to market.

On Wednesday, we talked about how I stumbled upon the realization of what marketing means to a traditional publisher.

Money. (I’m sure that maybe there is more to it. This is what I see.)

Money goes a long way when it pays for television and social media adds, arcs, floor displays, book tours…etc. But there is also the back money or money the publisher has invested in their brand. They have FB fans, email subscriptions, author and reader sites for teens…etc.

Most indie and self-publishers don’t have that kind of access to such immediate broad exposure.

So what are we to do?

Traditional ways

Yes there is blogging and all other social media networks you choose to participate in like FB, Google+, Triberr, Goodreads, LibraryThing, forums, and newsletters. And don’t forget blog tours.

Branding. (Such a huge topic that I’m not going to get into it here. I’m still learning.)

SEO Optimization.

Please just Google it. All I know is that it has to do with incorporating your keywords in social media so your site shows up on the first page with Google searches.

Networking and forming your tribe to help you get the word out.

Short stories and novellas that help promote your novel.

Anthologies.

Blurbs. (Not sure how effective this is.)

Arcs/reviews.

As a self-published author this is a huge advantage. Use the coupons at Smashwords to garner reviews and exposure before your release.

Querying book bloggers. (Those that accept self published novels.)

Non-traditional ways

Wattpad.

A place where anyone can post their work, chapter by chapter. (It might gain you fans but I’m not sure if this actually translates to sales.)

Tagging and meta-data.

This is all about choosing smart tags to describe your novel, choosing narrow categories on Amazon so your novel gets seen.

Pixel of Ink and paid advertising sites.

Expensive but has lots of potential, for these sites have lots of followers.

What some authors might not think about.

If you only have one book out, it seems smarter to write more and promote less. Wait until your whole trilogy is out to pay for the ads or go free or do the 2 month blog tour.

The only proven effective marketing:

  • An excellent story and good writing. Your story has to have a market and readers.
  • Writing and getting the next story out there.

All the other items are icing on the cake.

(This is info I’ve decided upon after reading many blogs by more experienced authors. I’m sure after I publish and market and promote my first novel, I’ll have a better understanding of what works for me and how to do these things! Writers are creative and need to tap that to find ways to market and promote. And ask fellow authors what they did!)

Have you seen any cool marketing ideas?

Comments { 25 }

Marketing, publishers, and today’s author.

Marketing was always this mysterious word, something that NY publishers provided but I never really could define.

I pictured staff sitting around a table, slurping warm coffee, while brainstorming magnificently stupendous creative tie-ins and ideas surrounding certain titles.

But due to my current venture in self-publishing or what S.R. Johannes has termed the Entrepreneurial Author, which I love by the way, I’ve been thinking about marketing. And how some books with NY publishers get great marketing and others don’t. And how that pertains to me.

Lightning struck and I figured out what marketing by the big guys is all about.

The answer is easy.

Are you ready?

I mean, it’s really rather simple. I should’ve figured this out earlier. All of you probably already knew this.

Money.

That’s the definition of marketing by the big publishers. And with money comes time investment and greater exposure.

So what does that mean exactly?

At the basic level it might mean a few arcs and a small social media campaign through the publisher’s network.

But most of it will be up to the author.

But if you look at the books that get the red carpet marketing treatment there are tons of arcs, extensive social media, lead titles at conferences, paid ads with Goodreads and Facebook, book tours, a terrific cover, a website, a trailer, an author interview vlog, a huge print run, television marketing, and being featured on the publisher’s sites; for example, Harper Collin’s Epicreads.com and Inkpop. And don’t forget the 12 copy floor display in bookstores.

Not bad.

Money in the right places create buzz.

But what about the whole branding thing and what does money have to do with that when most readers don’t care who publishes a book?

Readers might not recognize the brand of a NY publisher. But the gatekeepers do. Kirkus, libraries, schools, most book bloggers…etc.

See what I mean? Money.

And this kind of marketing works. Usually. If the books live up to the buzz.

Come back on Friday and we’ll talk. Come with your ideas to share too!


Comments { 26 }

And the winners are…. (And some thoughts on blogging.)

Wow! What a week. I had a ton of fun working my way through the blog hop and getting to know my fellow Indelible authors a little better.

Welcome to all the new followers on the blog, twitter, and through readers! And a big thank you to everyone who posted on their blogs and tweeted and supported us.

And now onto the winners!

The winner of THE LIAR SOCIETY is Denise Z.!

The winner of an Indelibles author’s ebook is Susan @ the Book Bag!

And if you haven’t checked the Indelibles blog, Chris Fenimore won the Kindle Fire. Yay!

And now let’s talk about blog reading trends. And you.

What makes you click through?

Are there certain hot topics that seem to take up most of your blog reading time?

I definitely read the blogs in my feed even if I don’t comment on them. But when I’m scanning Twitter, I go through phases.

At one point, I was reading all about query letters. Trust me, I don’t need to read another one as long as I live. There cannot be new info on those things that I don’t already know. (Now knowing and applying are completely different things.)

I’ve been through the story structure phase; and, of course, the result of all I learned and how I learned to apply it to my writing came out on the blog in the form of Plot Busters.

Last spring and summer, I was reading all about the pros and cons of traditional publishing and self-publishing and agents becoming publishers. I was fascinated! And that all came out on the blog this past summer.

So much is changing.

So much has changed.

But in a lot of ways, some aspects of writing have stayed the same.

Most recently, I’ve been reading about formatting, coding, and HTML. Oh and throw in marketing and promoting for good measure.

What about you? What have you been reading and does it influence what you blog about?

Comments { 24 }