What exactly is self promotion in today’s world of publishing? (part 2)
I’ve had more than one writer tell me they couldn’t self publish because they are not good and/or terrified at self promotion. What do you think you’re going to have to do when you publish traditionally?
Let’s look at several facts about traditional publishing:
- Advances are smaller.
- Publishers are buying less.
- If you don’t sell through your advance, book 2 will be hard to sell.
- Most authors get very little promotional support from their publishers – unless you are a lead title.
- Fewer books will be in bookstores for any length of time, unless you make it big.
So if you traditionally publish, who is going to keep your book in print? Who is going to make sure it does sell through? #rhetoricalquestion
Would sales increase if a traditionally published author approached the release of their book as if they self published? (And I mean the self published authors that are doing it in a non-spammy kind of way!)
Self promoting is hard work. But I disagree that it has to suck.
What is self promotion?
- Self promotion is promoting others.
- Self promotion is giving back.
- Self promotion is providing unique content on a consistent basis.
- Self promotion is capturing the core of your writing and presenting it through the various mediums of social media.
- Self promotion is being a friend.
- Self promotion is working hard to build a tribe of people who will help you promote your book and you will help them.
- Self promotion is reaching out to others and making yourself vulnerable.
- Self promotion is being yourself – the best side of course – and hoping people forgive any mistakes.
- Self promotion is being smart and making the best use of your time on social media.
- Self promotion is making a plan and following through.
- Self promotion is a business.
- Self promotion is writing a great book.
- Self promotion is writing the next book.
- Self promotion is understanding Amazon and key words and lists.
- Self promotion is learning internet marketing alongside writing.
- Self promotion is about relationships.
I hate to break it to all of you, but self promotion is now part of being a writer. Even if you’re traditionally published.
And if you want further reading, I highly recommend these three e-books. It’s for everyone, however you publish.
- Dollars & Sense: The Definitive Guide to Self-Publishing Success by Carolyn McCray, Amber Scott and Rachel Thompson(Thanks Steena for the word of mouth recommendation.)
- We Are Not Alone: The Writer’s Guide to Social Media by Kristen Lamb
- How I Sold 1 Million eBooks in 5 Months by John Locke
They all approached self promotion in a grassroots sort of way – taking the time to build relationships. It’s worth reading one or all of them if you are trying to figure out how to promote your books.
How would you finish the statement: Self promotion is… Do you agree or disagree that as writers we need to learn to embrace self promotion in all its forms and stop telling ourselves it sucks?