Marketing was always this mysterious word, something that NY publishers provided but I never really could define.
I pictured staff sitting around a table, slurping warm coffee, while brainstorming magnificently stupendous creative tie-ins and ideas surrounding certain titles.
But due to my current venture in self-publishing or what S.R. Johannes has termed the Entrepreneurial Author, which I love by the way, I’ve been thinking about marketing. And how some books with NY publishers get great marketing and others don’t. And how that pertains to me.
Lightning struck and I figured out what marketing by the big guys is all about.
The answer is easy.
Are you ready?
I mean, it’s really rather simple. I should’ve figured this out earlier. All of you probably already knew this.
That’s the definition of marketing by the big publishers. And with money comes time investment and greater exposure.
So what does that mean exactly?
At the basic level it might mean a few arcs and a small social media campaign through the publisher’s network.
But most of it will be up to the author.
But if you look at the books that get the red carpet marketing treatment there are tons of arcs, extensive social media, lead titles at conferences, paid ads with Goodreads and Facebook, book tours, a terrific cover, a website, a trailer, an author interview vlog, a huge print run, television marketing, and being featured on the publisher’s sites; for example, Harper Collin’s Epicreads.com and Inkpop. And don’t forget the 12 copy floor display in bookstores.
Money in the right places create buzz.
But what about the whole branding thing and what does money have to do with that when most readers don’t care who publishes a book?
Readers might not recognize the brand of a NY publisher. But the gatekeepers do. Kirkus, libraries, schools, most book bloggers…etc.
See what I mean? Money.
And this kind of marketing works. Usually. If the books live up to the buzz.
Come back on Friday and we’ll talk. Come with your ideas to share too!